Turnkey Personalization Strategies for Local Marketers

View the Full Webinar: http://www.distribion.com/?utm_source=gleanster&utm_medium=organic&utm_campaign=gleanster

Gleanster Local Marketing Automation Research Portal: http://www.gleanster.com/research/local-marketing-automation

Personalization remains an elusive challenge for marketers in 2014. But for national brands supported by a corporate marketing department AND a network of local entities/affiliates, challenges with personalization are amplified by fragmented technologies, redundant marketing spend, and issues with brand compliance. While local marketers may be in the best position to personalize the brand for local target audiences, they may not have the tools, skills, or resources to act accordingly.

Leave a Reply

Your email address will not be published. Required fields are marked *