Turnkey Personalization Strategies for Localized Marketing

Personalization remains an elusive challenge for marketers in 2014. But for national brands supported by a corporate marketing department AND a network of local entities/affiliates, challenges with personalization are amplified by fragmented technologies, redundant marketing spend, and issues with brand compliance.

Localized Marketing Automation | Gleansight Benchmark Report | http://www.distribion.com/access-resources/white-papers/white-papers-detail?id=133

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